Introduction
Birmingham Foam Shop Ltd is dedicated to safeguarding your privacy. This Privacy Policy explains how we collect, use, and manage your personal data and outlines your privacy rights.

Important Information and Contact Details
Birmingham Foam Shop Ltd (company number 14015710) is the data controller responsible for your personal data. Our registered office is located at 783 Warwick Road, Tyseley, Birmingham B11 2HA

For any questions regarding this Privacy Policy or to exercise your data protection rights, please contact Rahan Mohammed, at info@birminghamfoamshop.co.uk.

Third-Party Links
Our website may contain links to third-party websites. We do not control these websites and are not responsible for their privacy policies. We encourage you to read the privacy notices of any third-party websites you visit.

Data We Collect
Information You Provide
We collect personal data that you provide to us, such as:

• Identity Data: Full name, title, date of birth, gender, vehicle information.
• Contact Data: Billing address, delivery address, email address, phone number.
• Financial Data: Financial and credit card information.
• Transaction Data: Details about payments and purchases.
• Profile Data: Username, password, purchase history, preferences, and feedback.
• Marketing and Communications Data: Your preferences for receiving marketing and your communication preferences.

Information We Collect Automatically
We automatically collect data about your equipment, browsing actions, and patterns via cookies, server logs, and other technologies. This includes:

• Technical Data: IP address, browser type and version, time zone, operating system.
• Usage Data: Information about your visit, page interaction, and website navigation.

Information from Third Parties
We may receive personal data from third parties such as:

• Business partners (e.g., Woocommerce, Shopify, PayPal).
• Advertising networks (e.g., Google, Facebook).
• Analytics providers (e.g., Google Analytics).

How We Use Your Data
We use your personal data for various purposes, including:

• Performance of a Contract: To provide goods and services requested by you.
• Legitimate Interests: To manage and improve our business, including marketing and advertising.
• Legal Compliance: To comply with legal obligations.

Data Sharing
We may share your personal data with:

• Internal Third Parties: Within our group of companies.
• External Third Parties: Business partners, payment processors, and service providers.
• Legal Obligations: To comply with laws and protect rights.

Data Security and Retention
We implement security measures to protect your data and retain it only as long as necessary for legal, business, or reporting requirements. For tax purposes, we keep basic customer information for six years after you cease being a customer.

Your Rights
You have rights regarding your personal data, including:

• Access: Request access to your data.
• Correction: Correct inaccurate or incomplete data.
• Erasure: Request deletion of your data.
• Objection: Object to data processing based on legitimate interests.
• Restriction: Request suspension of data processing.
• Data Portability: Request transfer of your data to you or a third party.
• Withdrawal of Consent: Withdraw consent for data processing.

To exercise your rights, contact us at info@birminghamfoamshop.co.uk.

Changes to Our Privacy Policy
We may update this Privacy Policy periodically. Changes will be posted on this page, and where appropriate, notified to you by email. Contact Information

For questions or requests regarding this Privacy Policy, contact us at: Registered office: Birmingham Foam Shop Ltd, 783 Warwick Road, Tyseley, Birmingham B11 2HA.
Email: info@birminghamfoamshop.co.uk
By using our websites, you consent to the practices described in this Privacy Policy.